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doi.org/10.1057/s41262-021-00254-6
The role of storytelling in the creation of brand love: the PANDORA case
Patrícia Dias
14
,
Rita Cavalheiro
1
View all 2 authors
Journal of Brand Management
4.10
Volume: 29, Issue: 1, Pages: 58 - 71
Published
: Oct 6, 2021
40
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Paper Fields
Business
Brand loyalty
Product strategy
Mathematics
Brand extension
Literature
Advertising
Art
Marketing
Brand awareness
Psychology
New product development
Narrative
Brand equity
Geometry
Storytelling
Employer branding
Brand management
Product (mathematics)
Product management
Paper Details
Title
The role of storytelling in the creation of brand love: the PANDORA case
DOI
doi.org/10.1057/s41262-021-00254-6
Published Date
Oct 6, 2021
Journal
Journal of Brand Management
Volume
29
Issue
1
Pages
58 - 71
Notes
History
View all history