Priceless time – The UHNWI's most precious possession: implications for international marketing theory and practice
Abstract
Purpose Traditionally, international luxury marketing highlights possible disparities of cultural and value perception. The context-specific nature of traditional international luxury marketing, which ranges from educational and cultural to financial and offering-based variations, delivers little guidance to managers in the field regarding how to cater best to their highest target segment. The study aims to exemplify the relevance of global...
Paper Details
Title
Priceless time – The UHNWI's most precious possession: implications for international marketing theory and practice
Published Date
Oct 5, 2021
Volume
39
Issue
2
Pages
335 - 351
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Notes
History