International Marketing Review
Papers 1,286
1 page of 129 pages (1,286 results)
This paper aims to summarize peer-reviewed journal articles on national cultures and electronic word of mouth (eWOM) behavior, identify the main findings and patterns among those studies and discuss research gaps that need to be addressed in the future.,A systematic review process was utilized to analyze peer-reviewed journal articles on both eWOM and national cultures. The main research questions were defined, then proceeded by the identification of exclusive and inclusive criteria to search fo...
#1Ling JiangH-Index: 1
#2Annie Peng CuiH-Index: 2
Last. Juan ShanH-Index: 1
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This study examines the impact of narcissism on young luxury consumers' preferences for quiet versus loud luxury products in China and the United States. As young consumers are increasingly becoming the bedrock of global luxury growth, it is imperative for marketing researchers and practitioners to understand the psychological and social needs of these consumers.,A two-study examination of young Chinese and US luxury consumers suggests that the two types of narcissism influence luxury consumptio...
Purpose Although both institutional export assistance and entrepreneurial orientation (EO) contribute separately and positively to export performance, the interplay between them has received little attention. This study examines the role of international EO in deriving performance benefits from governmental and nongovernmental export assistance. Design/methodology/approach In this longitudinal study, two surveys were administered at two different times: In 2011, 705 Bangladeshi apparel exporters...
Despite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous. This work therefore aims to provide an overview of published work on international luxury marketing and to contribute to a better understanding of the research area.,Using a systematic approach, 1151 items (papers) were retrieved and 181 selected from the international luxury marketing field published before 2019. These item...
#1Philipp Klaus (IUM: International University of Monaco)H-Index: 19
#2Jungkun ParkH-Index: 26
Last. Annalisa Tarquini-Poli (IUM: International University of Monaco)
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#1Armando PapaH-Index: 16
#2Alice MazzucchelliH-Index: 9
Last. Antonio UsaiH-Index: 11
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Previous research focused on open innovation (OI) suggests that enterprises benefit from adopting the journey; however, the relationship among OI, marketing journey and knowledge-intensive innovation marketing activities (KIIMA) remains unclear. The present study proposes a conceptual model of the marketing journey linking heterogeneous modes of marketing collaboration to knowledge-intensive activities.,The conceptual model was tested via ordinary least squares (OLS) linear regression based on a...
#1Nakul ParameswarH-Index: 5
#2Sanjay DhirH-Index: 15
Last. Zafar U. AhmedH-Index: 29
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While the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on strategic alliance (SA) termination remains limited. This research paper aims to perform a bibliometric analysis of the literature on alliance termination and propose a model for future research agenda that links the termination phase to the pre-alliance termination phase and post alliance termination phase.,A search query on global alliance terminati...
#1Xiaoxuan Li (XMU: Xiamen University)
#2Yue WangH-Index: 12
Last. Yanzhao Tang (XMU: Xiamen University)
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