International Marketing Review
Papers 1268
1 page of 127 pages (1,268 results)
This study investigates an under-researched yet fundamental question of how a developed country multinational enterprises (DMNE) perceives and manages political risks when undertaking infrastructure projects in the emerging markets (EMs).,The authors use an abduction-based qualitative research approach to analyze six international project operations of a multinational enterprise originating from Finland in five EMs.,The findings suggest that the overall nature of political risks in EMs is not th...
#1Mohammad FalahatH-Index: 6
#2Pedro Soto-AcostaH-Index: 34
Last. Thurasamy RamayahH-Index: 72
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#1Robert AngellH-Index: 12
#2Paul Andrew Bottomley (Cardiff University)H-Index: 24
Last. Antonia ErzH-Index: 5
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#1Anna MakridesH-Index: 3
#2Olga KvasovaH-Index: 8
Last. Alberto FerrarisH-Index: 23
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#1Xiaoyan Wang (SDU: Shandong University)H-Index: 1
#2Haibo Raymond PanH-Index: 1
Last. Shaohan Cai (Carleton University)H-Index: 1
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1 CitationsSource
#1Qionglei YuH-Index: 9
#2Dorothy A. YenH-Index: 15
Last. Cheng Lu WangH-Index: 26
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Purpose: Previous literature has often focused on Asian migrants’ acculturation to Western cultures with data collected in the Western contexts. This study will explore Western consumers’ acculturation to East Asian cultures and their consumption behaviour, which fulfils the research scarcity in this area. Design/methodology/approach: This study was conducted via carrying out in-depth interviews with 18 British sojourners in China, exploring how they acculturated to Chinese culture, with a parti...
2 CitationsSource
Purpose – This paper draws upon the Yin and Yang concept of Chinese philosophy within a Western context to examine coopetition, namely, the firm-level behaviours associated with the paradoxical forces of cooperativeness and competitiveness. Earlier studies suggest that coopetition has a positive relationship with company performance. Consideration of this relationship has typically been linear and without moderating factors. Consequently, underpinned by resource-based theory and the relational v...
13 CitationsSource
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