How to avoid swinging: A social enterprise's quest for authenticity in tourism

This study explores the role of authenticity in social enterprises . It argues that the quest for authenticity, which is composed of different constructs and entails several internal actions, helps a social enterprise navigate the typical risks inherent to its organizational form: mission drift and mission lock-in. Drawing on an inductive case study of a social enterprise which operates in the field of tourism, the study shows that the...