Other
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Volume: 174, Pages: 121246 - 121246
Published: Sep 28, 2021
Abstract
No abstract.
Paper Details
Title
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Published Date
Sep 28, 2021
Volume
174
Pages
121246 - 121246