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Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Volume: 174, Pages: 121246 - 121246
Published: Sep 28, 2021
Abstract
No abstract.
Paper Details
Title
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Published Date
Sep 28, 2021
Volume
174
Pages
121246 - 121246
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