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The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
Abstract
No abstract.
Paper Details
Title
The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
Published Date
Sep 18, 2021
Journal
Volume
29
Issue
1
Pages
13 - 34