Other
The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
Paper Details
Title
The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
Published Date
Sep 18, 2021
Journal
Volume
29
Issue
1
Pages
13 - 34
Notes
History