How early acquired phonemes present in words (or brand names) can evoke the expectations of sweet tastes

• Link between the age of acquisition of phonemes and tastes was investigated. • Early (vs. late) acquired words were associated with sweet (vs. bitter) tastes. • Early (vs. late) acquired phonemes were associated with rounded (vs. spiky) shapes. A large body of literature now shows the association of various linguistic attributes (e.g., vowel length, voiced consonants) with tastes (e.g., sweet, bitter). Despite the knowledge gathered so far in...