Collaborative consumption, social distance and the extended self

Purpose This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consumption (e.g. Uber and Airbnb). Specifically, the paper examines the effect that the sharing of a personal possession, such as a car or apartment, may have on the consumer. Design/methodology/approach Two studies were conducted via online surveys. The surveys used vignettes that asked participants to imagine service experiences in either a P2P or a...