Mark J. Arnold
Saint Louis University
AdvertisingProduct (category theory)BusinessPsychologyEconomicsMarketingRegulatory focus theoryChinaMarketing managementPerspective (graphical)Consumer behaviourPerceptionMeasure (physics)LoyaltyContext (language use)Return on marketing investmentPublic relationsSample (statistics)Marketing researchRelationship marketingPromotion (rank)Social psychologyMarketing strategyDigital marketing
48Publications
20H-index
4,736Citations
Publications 49
Newest
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#1Jie YangH-Index: 88
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This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing.,Online surveys are used to collect data from the USA with a snowball sampling technique and from the UK with panel data. A structu...
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#1Michael FrechetteH-Index: 1
#2Mark J. ArnoldH-Index: 20
Last. Nitish SinghH-Index: 1
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This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consumption (e.g. Uber and Airbnb). Specifically, the paper examines the effect that the sharing of a personal possession, such as a car or apartment, may have on the consumer.,Two studies were conducted via online surveys. The surveys used vignettes that asked participants to imagine service experiences in either a P2P or a business-to-consumer (B2C) context. The participants then answered questions, including t...
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This paper aims to propose the concept of consumer legitimacy, develops scales to measure this concept and shows its utility and relevance in the international marketing field.,A four-step deductive approach (construct definition, item generation, scale purification and scale validation) is used to develop scales for three dimensions of consumer legitimacy, then a structural model of antecedents and outcomes of the construct provides validity for the developed scales.,Results validate the develo...
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#1Jie Yang (UT Tyler: University of Texas at Tyler)H-Index: 88
This study draws on the insights of institutional theory and the environmental contingency perspective to explore family firm leaders’ approaches toward R&D investment in China. Our sample consisted of 577 manufacturing firms listed on the small and medium enterprises (SMEs) board of the Shenzhen Stock Exchange over a period of three years (2013–2015), representing a total of 1731 observations. Our findings show that family firms tend to invest less in R&D than their counterparts among non-famil...
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#1Mark J. ArnoldH-Index: 20
#2Kristy E. ReynoldsH-Index: 26
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Purpose In today’s highly globalized marketplace, it is increasingly important to understand why some consumers prefer luxury goods. This study aims to further explore the relationship between consumers’ global identity, their perceived functional, individual and social value of luxury and their intentions to purchase luxury. Design/methodology/approach Samples from two substantially different cultures, the USA and China, were used to explore the proposed relationships in an intercultural contex...
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#1Mark J. ArnoldH-Index: 20
#2Kristy E. ReynoldsH-Index: 26
Last. Colin B. GablerH-Index: 15
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