Identifying local bias on peer-to-peer rental platforms

Prior studies have documented local bias in online product and online crowdfunding markets. By collecting a unique longitudinal dataset covering 91,693 Airbnb properties, we find evidence that local bias also exists in peer-to-peer rental platforms. We also prove that local bias has a negative consequence on guest satisfaction and property reputation. In addition, a focus on moderating effects reveals that (a) local bias is less prominent in...