Investigating environmental sustainability in small family-owned businesses: Integration of religiosity, ethical judgment, and theory of planned behavior

This study aims to explore the environmental sustainability intentions of family-owned businesses in Fiji. We developed a conceptual model that extends the theory of planned behavior (TPB) by incorporating intrinsic and extrinsic religiosity and ethical judgment as moderating variables. We used a quantitative research methodology to collect data from 374 family-owned businesses in Fiji. We further tested the proposed model of this study using...