EXPRESS: The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective:

Published on Aug 19, 2021in Journal of Marketing
· DOI :10.1177/00222429211044155
Dionne A Nickerson1
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,
Michael Lowe5
Estimated H-index: 5
+ 1 AuthorsAlina Sorescu16
Estimated H-index: 16
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Abstract
Consumers are increasingly mindful of CSR when making purchase and consumption decisions. While extant research suggests small, positive effects of CSR on measures of firm financial valuation, cons...
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