Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks

This study examines the role of market orientation, privacy, and stakeholder theory in enhancing the effectiveness of current sustainability efforts for managing bushfire risks by proposing a novel conceptual framework entitled ‘Stakeholder Repositioning Strategy (SRS).’ Adopting a case study approach, we describe the SRS framework as a driving force behind shifting the Australian Indigenous community’s present position from a marginal (minimal...