The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix

The purpose of this study is to investigate the influence of consumer goals on artificial intelligence (AI) driven interactive recommendation agents (IRAs) and examine the effects of consumers’ consumption goals on their attitude toward IRAs and their perception of IRA value in the context of Stitch Fix. In this study, we also investigate the attitude toward IRAs and IRA value that influence the intention to use IRAs. AI powered recommendation...