Original paper
Does market digitalization always benefit firms? The Latin American case
Abstract
Purpose Prior research has found that firms' adoption of digital technologies (i.e. digitalization) enhances transaction efficiency and improves firm performance. However, this finding is based on the assumption that firms respond to consumers' adoption of digital technology (market digitalization) in a timely fashion. The study investigates the impact of market digitalization on firm performance in Latin America, where resistance to change is...
Paper Details
Title
Does market digitalization always benefit firms? The Latin American case
Published Date
Aug 24, 2021
Journal
Volume
60
Issue
7
Pages
1905 - 1921
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