Research on the Tourism Development and Countermeasures of Nishan Town—Based on SWOT Analysis

As an important measure of rural development, rural tourism plays an essential role in rural revitalization. Located in the birthplace of the founder of the Confucian School, Nishan Town has significant advantages in cultural tourism. In recent years, Nishan Town has developed rapidly and has been selected as one of the top 100 characteristic towns in the country in 2020. Although the development of Nishan Town has many advantages, it also faces...