Original paper
Preserving the legacy – Why do professional soccer clubs (not) adopt innovative process technologies? A grounded theory study
Abstract
Technologies such as Robotic Process Automation or Artificial Intelligence are becoming increasingly recognized as essential elements and engines of digital transformation in businesses today. However, especially in the professional sports industry, the adoption of these technologies appears to be lagging behind. This paper aims to provide a deeper perspective and understanding of the drivers and inhibitors of the adoption and use of innovative...
Paper Details
Title
Preserving the legacy – Why do professional soccer clubs (not) adopt innovative process technologies? A grounded theory study
Published Date
Nov 1, 2021
Journal
Volume
136
Pages
237 - 250
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Notes
History