Research on User Experience Under the New Retailing Mode: Using the interactive marketing mode of the Estee Lauder POP-UP store as an example

The beauty industry of China POP-UP store service, has entered the peak development period..This paper takes China Estee Lauder POP-UP store as an example, based on the user experience of interactive marketing mode in Beauty POP-UP store under the new retailing model, The paper aims to establish a system interaction design process integrating online and offline to help enterprises complete the sustainable development of marketing services.To...