Journal of Digital Convergence
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2016년 소셜미디어에 등장한 릴 미켈라는 오늘날 점차 주목받는 버추얼 인플루언서들 중 가장 알려진 존재이다. 특히 미켈라는 인스타그램을 통해 많은 패션 브랜드들과 실제적 협업을 이어가면서 사회에 큰 영향을 미치고 있다. 본 연구는 오늘날 버추얼 인플루언서들의 활약이 부각되고 있는 만큼 미켈라의 소셜미디어 사례 탐색을 통해 현대 패션이 지향하는 의미를 도출하고자 하는 목적을 갖는다. 이를 위하여 미켈라의 인스타그램 내 스틸컷 이미지, 비디오 이미지, 미켈라의 설명, 댓글 등을 연구대상으로 삼아 분석하였다. 이상의 분석을 시도한 결과 미켈라의 소셜미디어에 나타난 패션을 표현하는 방식 및 장치는 스토리텔링, 리얼리티, 태그와 하이퍼링크 등 세 가지로 구분이 가능하였다. 또한 경험 의 대상, 테크놀로지의 지향, 시대정신의 구현 등의 세 가지 측면에서 패션이 갖는 의미를 도출할 수 있었다. 소셜미디어 에서 등장한 이후 점차 더 영역을 확장해가고 있는 미켈라는 패션을 통해 정체성을 구축한 버...
This study was intended to help improve assessment in college EFL classes by examining the relationship between formative assessment (FA) and summative assessment (SA). Participants for the study were 75 undergraduates, taking an eight-week optional college English course at a four-year college in China. FA data were collected in the final course of the course by a self-reporting survey using the online training platform Mosoteach. To achieve the finding, the relationship between FA scores and S...
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For the current organizations, retaining executive members is one of the most important functions of human resource management. Given that importance, although executives’ mobility becomes prevalent, most prior studies tended to focus on involuntary turnover of executive members. To fill this gap, the current theoretical paper suggests a model of executive voluntary turnover, drawing on the lierature of employee mobility and entrepreneurship. First, running a new business as a CEO negatively aff...
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All cities have constructed city branding strategically to intensify their competitiveness in global arena. Seoul Metropolitan has launched city brand in policy-level since 2003 and they have struggled to utilize city branding until now. This study explores the changes in Seoul’s city brand in order to suggest a future direction for such efforts. The research is grounded in various domestic and foreign theories and case studies are considered from previous studies related to the place marketing,...
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The core competencies such as technology have been rapidly developing with advent of the fourth industrial revolution. One of the representative technologies in the era of the 4th Industrial Revolution is artificial intelligence(AI). In particular, AI makes human life richer and more comfortable and has many positive aspects. The negative aspect is that AI is likely to replace the organizational members' job and has the ability to replace skills associated with it. These threats may increase the...
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The beauty industry of China POP-UP store service, has entered the peak development period..This paper takes China Estee Lauder POP-UP store as an example, based on the user experience of interactive marketing mode in Beauty POP-UP store under the new retailing model, The paper aims to establish a system interaction design process integrating online and offline to help enterprises complete the sustainable development of marketing services.To achieve this goal, this study uses questionnaires to i...
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Artificial intelligence (AI) devices are rapidly emerging as a core platform of next-generation information and communication technology (ICT), this study investigated consumer usage behavior and user experience through AI devices that are widely applied to consumers' daily lives. To this end, data was collected from 600 consumers with experience in using AI devices were derived to recognize the attributes and behavior of AI devices. The analysis results are as follows. First, music listening wa...
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This study aims to investigate the relationship among the learning flow, perceived effectiveness of online learning and learning burnout in college online classes. A total of 149 college students participated in the study and completed the survey including learning flow, learning burnout and demographic information. The results showed that participants with higher learning flow showed less learning burnout. In addition, the perceived effectiveness of online learning partially mediated the relati...
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The purpose of this study is to investigate the effect of the strategic role of the human resources department in the manufacturing industry on organizational effectiveness through education and training satisfaction. Among the data from the 7th human capital company panel survey, data from the manufacturing industry were used and analyzed through a structural equation model. The results of this study are as follows: First, the strategic role of the HR department has a positive effect on satisfa...
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본 연구는 상사의 가족친화적 행동이 종업원의 직장에서 성과와 가정에서 성과에 미치는 영향을 종합적으로 분석해보고 더불어 상사의 가족친화적 행동 수준이 어떤 인구통계적 특성에 따라 차이가 있는지 분석하여 최근 증가하 고 있는 가족친화적 근로환경 조성을 위한 방안을 제안하고자 한다. 경북거주 불특성 직장인을 대상으로 설문조사를 실시했고, 총346개의 표본이 연구에 사용되었다. 가설검증을 위해 t-test, 회귀분석을 실시했다. 연구결과 성별에 따라 상사의 가족친화적 행동 수준 차이는 없었으나 결혼유무에 따라서는 차이가 있는 것으로 나타났다. 또한 상사의 가족친 화적 행동은 종업원의 업무몰입, 종업원의 주관적 웰빙, 가족내 역할성과에 정(+)의 영향을 미치는 것으로 나타났다. 연구결과를 바탕으로 시사점 및 미래 연구 방향을 제시하였다.
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