Attitudes and attitude certainty guiding pro‐social behaviour as a function of perceived elaboration

This research examined the effect of perceived elaboration on the relationship between attitudes and prosocial behaviour. Study 1 revealed that group fusion was more predictive of pro‐group behaviour (donation to in‐group members) when perceived elaboration was high rather than low. In Study 2, attitudes toward helping were more likely to guide prosocial behaviour (helping others in a learning task) for participants who reported higher levels of...