Review paper
Religiosity and psychological contracts in Asian B2B service relationships
Abstract
The growing significance of Asia in global trade has meant that service organizations within the region need to build robust relationships with customers that may reside in nations with different socio-cultural backgrounds. This paper draws on the theories of social exchange and social capital to examine how Indonesian service providers build B2B relationships with their Asian customers in the region, when the customers are from non-Islamic...
Paper Details
Title
Religiosity and psychological contracts in Asian B2B service relationships
Published Date
Oct 1, 2021
Volume
98
Pages
138 - 148
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