doi.org/10.1016/j.intmar.2021.05.001

A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning

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,

Ashlee Humphreys

Journal of Interactive Marketing7.80

Volume: 56, Issue: 1, Pages: 1 - 15

Published: Jul 8, 2021

Paper Fields

Paper Details

Title

A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning

DOI

doi.org/10.1016/j.intmar.2021.05.001

Published Date

Jul 8, 2021

Journal

Journal of Interactive Marketing

Volume

56

Issue

1

Pages

1 - 15

Notes

History