Looking behind the choice of organic: A cross-country analysis applying Integrated Choice and Latent Variable Models
Abstract
This cross-country study investigates the relative role of organic labelling in consumers' purchase decisions for apples and the extent to which behavioral constructs, derived from an extension of the Theory of Planned Behavior, influence consumers' choices. We apply an Integrated Choice and Latent Variable Model, combining a discrete choice experiment with structural equation modelling. Empirical validation draws on data from an online survey...
Paper Details
Title
Looking behind the choice of organic: A cross-country analysis applying Integrated Choice and Latent Variable Models
Published Date
Dec 1, 2021
Journal
Volume
167
Pages
105591 - 105591
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