Do myriad e-channels always create value for customers? A dynamic analysis of the perceived value of a digital information product during the usage phase
Volume: 63, Pages: 102674 - 102674
Published: Nov 1, 2021
Abstract
The academic literature generally asserts that omnichannel strategies create value throughout the customer journey based on the principle of synergy between channels. However, such strategies may appear complex to customers, notably when they face myriad e-channels that constitute all means of accessing the offer. Specifically, for digital information products, such as those of the press, digitalized content is now consumed through multiple...
Paper Details
Title
Do myriad e-channels always create value for customers? A dynamic analysis of the perceived value of a digital information product during the usage phase
Published Date
Nov 1, 2021
Volume
63
Pages
102674 - 102674
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