Review paper

Information Search and Product Returns Across Mobile and Traditional Online Channels

Volume: 98, Issue: 2, Pages: 260 - 276
Published: Jun 1, 2022
Abstract
Product returns will soon cost firms a trillion dollars annually; e-commerce appears more at risk for these costs relative to offline channels. Retailers thus need strategic insights into which factors increase customers’ return propensity and when the short-term costs of returns might be offset by future customer purchases. This article reports two studies that use transaction data from two large apparel e-tailers. Study 1 demonstrates that due...
Paper Details
Title
Information Search and Product Returns Across Mobile and Traditional Online Channels
Published Date
Jun 1, 2022
Volume
98
Issue
2
Pages
260 - 276
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