A dynamic process of different helping behavior: from the extended self-theory perspective
Abstract
Purpose Drawing on the extended self-theory, this study explores the dynamic process through which reactive helping could influence proactive helping through self-investment and investigate the moderating role of task difficulty in affecting this process. Design/methodology/approach This study, with a sample of 582 diary surveys from 66 employees, used experience sampling techniques to analyze the proposed hypotheses. Findings The results...
Paper Details
Title
A dynamic process of different helping behavior: from the extended self-theory perspective
Published Date
Jun 30, 2021
Volume
37
Issue
1
Pages
15 - 28
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