Towards a general model explaining physical and digital counterfeits
Abstract
Purpose Demand for fake physical and digital products is a global phenomenon with substantive detrimental effects on companies and consumers. This raises various questions and issues, such as whether there are generalizable explanations of purchase intentions. Design/methodology/approach This research is based on consumer samples from three different countries. This paper develops and tests a model based on the theory of planned behavior (TPB)...
Paper Details
Title
Towards a general model explaining physical and digital counterfeits
Published Date
Jun 21, 2021
Volume
39
Issue
7
Pages
873 - 892
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