How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model

Published on Jun 23, 2021in International Journal of Consumer Studies
· DOI :10.1111/IJCS.12730
Juan Shan1
Estimated H-index: 1
(SHU: Shanghai University),
Ling Jiang1
Estimated H-index: 1
(Université du Québec)
+ 2 AuthorsYuliia Ivzhenko (SHU: Shanghai University)
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