How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model

Published on Jun 23, 2021in International Journal of Consumer Studies
· DOI :10.1111/IJCS.12730
Juan Shan1
Estimated H-index: 1
(SHU: Shanghai University),
Ling Jiang1
Estimated H-index: 1
(Université du Québec)
+ 2 AuthorsYuliia Ivzhenko (SHU: Shanghai University)
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Abstract
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The objectives of this study are to review the literature on counterfeiting, to develop a morphological analysis (MA) framework and to identify the major research gaps that offer potential for futu...
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Religion has always rejected the concept of materialism and urged people to live in simplicity and moderation. Nonetheless, reality reveals a different phenomenon. Studies on religion and materialism have found inconsistent results. We examine the effect of religion on materialism and affective attitudes towards luxury goods and the mediating effect of materialism on affective attitude towards luxury goods. We propose the idea that many religious people reject the concept of materialism, but the...
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Abstract People buy counterfeit luxury goods for a range of reasons, including status and belonging. Previous research has shown these stem from an individual's value-expressive or social-adjustive attitudes. However, there appears to be limited research identifying a clear causal relationship between these and intention to purchase counterfeit goods, or how these attitude functions might be used to inhibit purchase of counterfeit luxury products. Using a mixed (survey/experiment) design, in two...
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The internet and online space have created numerous platforms for users to communicate and interact, where each platform provides access to different sources of information. The purpose of the study was to investigate the online ideal self and its influence on brand attitude and attachment towards consumer purchase intention. A unique conceptual model was developed to test the proposed hypotheses of the study. Social media is one of the leading communication platforms that have emerged in the on...
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