Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research

The International Journal of Consumer Studies (IJCS) is a distinguished 45‐year‐old peer‐reviewed international journal in the field of multidisciplinary consumer research. This paper takes stock of the work published since 1977 ( n = 2088) and examines the impact of published research by applying network analysis technique using VOSviewer. In particular, it examines the overall citations received, the most cited papers and authors and their...