Original paper

Learning about a serious disease: When a personalized message is harmful unless you are happy

Volume: 37, Issue: 5, Pages: 1312 - 1323
Published: Jun 18, 2021
Abstract
According to the personalization principle, addressing learners by means of a personalized compared to a nonpersonalized message can foster learning. Interestingly, though, a recent study found that the personalization principle can invert for aversive contents. The present study investigated whether the negative effect of a personalized message for an aversive content can be compensated when learners are in a happy mood. It was hypothesized...
Paper Details
Title
Learning about a serious disease: When a personalized message is harmful unless you are happy
Published Date
Jun 18, 2021
Volume
37
Issue
5
Pages
1312 - 1323
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