DISTANCE BE DAMNED: THE IMPORTANCE OF SOCIAL PRESENCE IN A PANDEMIC CONSTRAINED ENVIRONMENT
Abstract
COVID-19 forced marketing education online, physically separating faculty from their students complicating communication, and generally disrupting the social process of learning. COVID-19 changed education in unprecedented ways, leaving many marketing educators teaching courses online for the first time. The change in modality motivated our research to understand a students’ perspective of what practices have and have not worked in this...
Paper Details
Title
DISTANCE BE DAMNED: THE IMPORTANCE OF SOCIAL PRESENCE IN A PANDEMIC CONSTRAINED ENVIRONMENT
Published Date
Jun 21, 2021
Journal
Volume
31
Issue
4
Pages
294 - 310
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Notes
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