Marketing Education Review
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Papers 817
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#1Corky Mitchell (TTU: Texas Tech University)
#2Kelley Cours Anderson (TTU: Texas Tech University)
Last. Ashley Hass (TTU: Texas Tech University)H-Index: 1
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COVID-19 forced marketing education online, physically separating faculty from their students complicating communication, and generally disrupting the social process of learning. COVID-19 changed education in unprecedented ways, leaving many marketing educators teaching courses online for the first time. The change in modality motivated our research to understand a students’ perspective of what practices have and have not worked in this pandemic-constrained learning environment. Using a phroneti...
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#1Scott R. Cox (GC: Georgia College & State University)
#2Mary Kay (Mimi) Rickard (GC: Georgia College & State University)H-Index: 1
Last. Christopher M. Lowery (GC: Georgia College & State University)H-Index: 10
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The student evaluation of teaching is a common practice in the business schools of most colleges and universities. Currently, over 99% of business schools use student evaluations to measure teachin...
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#1Charles E. Drehmer (DePaul University)H-Index: 1
#2Prachi Gala (Elon University)H-Index: 2
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#1David Raska (Northern Kentucky University)H-Index: 5
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#1Maggie McDermott (UWL: University of Wisconsin–La Crosse)H-Index: 1
#2Nicole L. Gullekson (UWL: University of Wisconsin–La Crosse)H-Index: 7
Last. Diana Tempski (UWL: University of Wisconsin–La Crosse)
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#1Aaron Johnson (SU: Salisbury University)
#2M. Judi Billups (SU: Salisbury University)
Last. Amit Poddar (SU: Salisbury University)H-Index: 10
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#1Mario Gonzalez-Fuentes (Trinity University)H-Index: 1
#2Kim R. Robertson (Trinity University)H-Index: 8
Last. J. Charlene Davis (Trinity University)H-Index: 11
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#1Mary Anne Raymond (Clemson University)H-Index: 17
#2Jennifer Christie Siemens (Clemson University)H-Index: 9
Last. Anastasia Thyroff (Clemson University)H-Index: 5
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#1David S. Ackerman (CSUN: California State University, Northridge)H-Index: 14
#2Barbara L. Gross (CSUN: California State University, Northridge)H-Index: 12
The research reported in this paper examined the use of synchronous online discussion board as the primary mode of teaching by one instructor teaching two sections of a senior-level undergraduate Marketing Strategy course during the COVID-19 pandemic Decisions were made to use a synchronous online discussion board as the primary online meeting space and mode of instruction for the remainder of the spring 2020 semester and continuing into the fall 2020 semester Both before and after the transitio...
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