Introducing a new, machine learning process, and online tools for conducting sales literature reviews: An application to the forty years of JPSSM

Artificial intelligence (AI) and machine learning (ML) are having an immense influence on sales professionals. Unfortunately, prior studies have paid less attention to how these technologies are affecting sales scholars’ work, such as conducting literature reviews. Our study expands the repertoire of inquiry for sales academics in the domain of AI/ML in three novel ways. First, we offer an efficient process to analyzing the sales literature,...