Brand Extension Failure and Parent Brand Penalty: the Role of Implicit Theories

Published on Jan 1, 2020in ACR North American Advances
Shailendra Pratap Jain14
Estimated H-index: 14
,
Pragya Mathur7
Estimated H-index: 7
+ 2 AuthorsDurairaj Maheswaran30
Estimated H-index: 30
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