Original paper
Consumers’ choices between products with different uniqueness duration
Abstract
Purpose This study aims to introduce the duration of uniqueness, an important dimension of unique products. It studies how choices between products with long versus short duration of uniqueness are influenced by the interaction between pressure and consumers’ need for uniqueness (NFU). Design/methodology/approach This research uses a multi-method study approach. A pilot field-study tested the novelty and importance of the research by asking...
Paper Details
Title
Consumers’ choices between products with different uniqueness duration
Published Date
Aug 14, 2021
Volume
55
Issue
13
Pages
148 - 176
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History