Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective
Abstract
Purpose Literature from across design studies and innovation management, as well as food marketing research evidence, is examined to highlight the interdisciplinary and experiential research approaches to food consumption and well-being. This conceptual paper aims to address the need to expand the food industry’s goals by considering its contributions to the consumer’s overall food well-being. Food experience design (FED) seeks to understand how...
Paper Details
Title
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective
Published Date
May 27, 2021
Volume
55
Issue
9
Pages
2392 - 2413
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