The Influence of Service Brand Perceptions and Ideals on Consumption Intentions

Published on Apr 3, 2021in Services Marketing Quarterly
· DOI :10.1080/15332969.2020.1830641
Lisa M. Sciulli4
Estimated H-index: 4
(IUP: Indiana University of Pennsylvania),
Charlene Pleger Bebko6
Estimated H-index: 6
(IUP: Indiana University of Pennsylvania)
Source
Abstract
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