Understanding Tourist Citizenship Behavioral Intentions: The Role of Social Interactions and Brand Perceptions
Abstract
This study integrates tourists’ social interaction quality and experience with a casino brand to examine changes of tourist citizenship behavioral intentions between pre- and post-casino trips. A two-stage sampling method was deployed with data driven in the casino industry: a random sampling approach to select casino properties followed by a quota sampling approach to respondent selection. It advances the casino tourism literature by...
Paper Details
Title
Understanding Tourist Citizenship Behavioral Intentions: The Role of Social Interactions and Brand Perceptions
Published Date
Jun 15, 2021
Volume
18
Issue
3
Pages
592 - 610
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