Cosmopolitanism and expatriate’s preference for host country food: The conditional effects of experiential capital and retail development

In this paper we explore the insufficiently addressed domain of expatriates’ preference for local (host country) food. Extant literature on this segment of consumers shows that tensions created by moving abroad are also reflected in their varying preference for host country foods. By drawing on social identity theory, we investigate how a cosmopolitan identity drives a preference for host country food under the contingent effects of an...