Original paper
Processes of consumer socialization: study of single-father households
Abstract
Purpose Despite years of research into consumer socialization, little research examines men’s roles in consumer socialization processes. The purpose of this paper is to attend to this gap and to investigate consumer socialization processes in single-father households. Design/methodology/approach To study consumer socialization processes, this paper develops its insights using grounded theory, deploying qualitative data to develop theory. The...
Paper Details
Title
Processes of consumer socialization: study of single-father households
Published Date
Jun 10, 2021
Volume
55
Issue
10
Pages
2649 - 2673
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Notes
History