Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey

Volume: 87, Pages: 104361 - 104361
Published: Dec 1, 2021
Abstract
This work proposes the first model to examine the moderating effect of the COVID-19 syndemic on the acceptance and use of smartphones during the tourist shopping journey. The model was tested with 1800 tourists, 900 non-COVID-19 (i.e. prior to COVID-19) and 900 during the COVID-19 period. The results showed that: 1) the model has better fit for the COVID-19 period as its explanatory capacity for that stage is greater (R2 = 0.773) than for the...
Paper Details
Title
Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey
Published Date
Dec 1, 2021
Volume
87
Pages
104361 - 104361
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