Can coherence-based interventions change dogged moral beliefs about meat-eating?

What causes people to change their beliefs about right and wrong? Coherence-based interventions can change people's moral beliefs about abstract moral principles (Holyoak & Powell, 2016), but it is unclear whether these interventions would be similarly effective for everyday moral beliefs that can impact routine behavior. In the present research, we examined whether coherence-based “memes” highlighting the moral similarities of pigs and dogs can...