Original paper
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
Abstract
Purpose The purpose of this paper is to provide the first empirical evidence on how consumption-supportive packaging functionality influences consumers’ purchase intentions. Consumption-supportive packaging functionality implies that the packaging itself serves a function that actively helps users achieve their consumption goals and that supports the objectives consumers have in mind when using it. Design/methodology/approach To achieve the...
Paper Details
Title
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
Published Date
May 27, 2021
Volume
55
Issue
8
Pages
2239 - 2268
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Notes
History