Social media strategic capability, organizational unlearning, and disruptive innovation of SMEs: The moderating roles of TMT heterogeneity and environmental dynamism

This paper provides an investigation into how social media can be used to promote disruptive innovation in small and medium enterprises (SMEs) from a capability perspective. Based on the strategic capability literature, this study examines the influence of social media strategic capability (SMSC) on disruptive innovation, the mediation role of organizational unlearning, and the moderating effects of top management team (TMT) heterogeneity and...