The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: The moderating role of competitive intensity

• Marketing skills and market responsiveness are vital for emerging market exporting firms operating in advanced markets. • Market responsiveness mediates the influence of marketing skills on marketing performance. • The mediating influence of market responsiveness is positively moderated by competitive intensity of advanced markets. Emerging market exporting firms in advanced economies must manage a highly dynamic landscape owing to factors...