I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma

This work investigates self-promotion partitioning, a strategy used in group conversations by self-promoters trying to overcome the self-promotion dilemma – a desire to share self-enhancing information without appearing to be overtly bragging. Self-promotion partitioning occurs when individuals partition their audience by addressing one or more specific recipients, deliberately turning unaddressed recipients into “bystanders.” Across a series of...