Passengers’ perception of safety and its relationship with demographics, service quality, satisfaction and loyalty in airlines sector - A case study of Vietnam to Australia route

Our understanding of airline passengers' perception of safety and its association with their satisfaction and airline service quality measures is limited in the literature. This study aims to conduct a systematic examination of airline passengers’ perception of safety and its association with demographics attributes, service quality measures, overall satisfaction and loyalty by using Vietnam to Australia route as a case study. We conducted a...