The impact of weather on consumer behavior and retail performance: Evidence from a convenience store chain in China
Volume: 62, Pages: 102583 - 102583
Published: Sep 1, 2021
Abstract
Despite extensive use of weather data to adjust replenishment and inventory strategies in the retail industry, these companies do clearly know the effect of weather on consumer behavior and retail performance. How does weather affect consumers' purchasing behavior and thus retail performance? We study empirically these questions by analyzing more than 6 million transactions made by more than 1.62 million unique consumers at 146 convenience...
Paper Details
Title
The impact of weather on consumer behavior and retail performance: Evidence from a convenience store chain in China
Published Date
Sep 1, 2021
Volume
62
Pages
102583 - 102583
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