Getting started with virtual reality for sensory and consumer science: Current practices and future perspectives.

Published on May 12, 2021in Food Research International6.475
· DOI :10.1016/J.FOODRES.2021.110410
Qian Janice Wang17
Estimated H-index: 17
(AU: Aarhus University),
Francisco Barbosa Escobar3
Estimated H-index: 3
(AU: Aarhus University)
+ 1 AuthorsCarlos Velasco42
Estimated H-index: 42
(BI Norwegian Business School)
Source
Abstract
Abstract While virtual reality (VR) has become increasingly popular in food-related research, there has been a lack of clarity, precision, and guidelines regarding what exactly constitutes a virtual reality study, and the options available to the researcher for designing and implementing it. This review provides a practical guide for sensory and consumer scientists interested in exploring the emerging opportunities offered by VR. We take a deep dive into the components that make up a VR study, including hardware, software, and response measurement methods, all the while being grounded in immersion and presence theory. We then review how these building blocks are put together to create two major categories of research scenarios: product selection, which can be entirely created in VR, and food evaluation, which involve tasting products in real life. For each category, we review current literature with an eye on experiment design, and then highlight future avenues and technical development opportunities within sensory and consumer research. Finally, we evaluate limitations and ethical issues in VR food research, and offer future perspectives above and beyond ensuring ecological validity in product testing.
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Cited By2
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Abstract null null Sensory evaluation for the investigation of food consumption is often conducted in a controlled laboratory environment, which does not reflect consumption behaviour in real world. Here, we compared the effect of consumption setting (traditional sensory booth, mixed reality projection cafe, and a cafe) on consumer affective responses, and to investigate the effectiveness of using Microsoft HoloLens technology, an Augmented Mixed Reality device, as an ecologically valid alternat...
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