Building A Sustainable Shelf: The Role of Firm Sustainability Reputation
Abstract
The reputation of firms for being environmentally friendly and socially responsible is a key purchase driver for sustainable products. However, the commitment of firms to sustainability varies – some firms are founded on strong environmental and social principles; other more traditional firms are built on strong product/brand focus and are not known for sustainability. In response to market trends, many traditional firms are introducing...
Paper Details
Title
Building A Sustainable Shelf: The Role of Firm Sustainability Reputation
Published Date
Dec 1, 2021
Journal
Volume
97
Issue
4
Pages
507 - 522
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